In this project, 'sweetness' extends beyond taste to encompass algorithmic seduction, data addiction, and the dopamine rush of market volatility. The work traces sugar's transformation from 17th-century 'white gold' to contemporary cheap sweetener, from industrial-era fuel for physical labor to information-age stimulant for cognitive work. Today's emergence of GLP-1 obesity medications as luxury commodities—with pharmaceutical companies surpassing luxury brands in market capitalization—reproduces historical speculative bubbles within the body-technology realm.
The circular structure from glucose monitoring through algorithmic trading to craft cola consumption demonstrates how contemporary bodies function within surveillance capitalism. As vital processes simultaneously "drive production while serving as its raw material," personal biological information becomes platform economy fodder, health management becomes self-optimization mandate, and even eating and drinking become data production activities.
Sugar Engine subverts the 'smart body' discourse that frames bodies as optimizable systems. Here, glucose data serves not health management but speculation; bodily optimization reduces to market returns. The installation's endless data streams compel pursuit of better returns, more stable glucose, more efficient bodies—exploring how 'sweet temptation' renders rational calculation powerless in an age of promised superintelligence.
From energy to capital and back to energy, this metabolic-market loop metaphorically captures how bodies operate within information capitalism. When sweetness touches tongue, caffeine stimulates nerves, and sugar enters bloodstream, audience bodies become artwork components while generating new data. The sugar loops continue—an endless cycle where boundaries between buyable and unsellable dissolve in platform capitalism's sweet solution.